YouTube is one of the most-cited sources in Google’s AI Overviews and in ChatGPT answers, and it’s the second-largest search engine in its own right. For a “we buy houses” business, a handful of simple, honest videos can build trust before a seller ever picks up the phone. Here’s how to start.
Why should investors bother with YouTube?
Selling a house for cash is a big, often stressful decision, and many sellers worry about scams. A video of you explaining how your process works does more for trust than any amount of text. Videos can also rank in Google search, appear in AI answers, and be embedded on your city pages to keep visitors there longer.
What videos should you make?
Start with the questions sellers ask most. Each one can be a two-to-five-minute video:
- How does selling your house for cash work?
- How do we calculate a cash offer?
- What happens at closing?
- Can I sell my house as is?
- How to sell an inherited house in [your state]
- Selling a house with tenants in it
- Are we buy houses companies legit? What to look for
- A walkthrough of a house you’ve bought (with permission)
You don’t need a studio. A phone, decent light, a clip-on mic and a quiet room are enough. Be yourself and speak plainly.
How to set up your channel
You can see how we set ours up on the Oyoy Inc YouTube channel.
- Use your real business name, matching your website and Google Business Profile
- Write a clear channel description: who you are, what you do, where you buy
- Add your website link and contact details
- Use a real photo of you or your logo
- Organize videos into playlists, for example by topic or by city
How to optimize each video
- Title: use the question sellers search, plus your city if relevant (“How to Sell an Inherited House in Ohio”)
- Description: write two or three paragraphs summarizing the answer, then link to the matching page on your site
- Chapters: add timestamps so viewers and Google can jump to each part
- Captions: upload or correct captions. They make your video easier to understand for search engines and AI tools
- Thumbnail: a clear image with a few large words
Connect YouTube to your website
Embed each video on the page that answers the same question, such as your city pages or your FAQ articles. Link from the video description back to that page. Add your YouTube channel to your site’s schema sameAs so search engines know it’s yours.
How often should you post?
Consistency beats volume. One useful video a month is better than ten in one week and then nothing. Over a year you’ll have a library that answers most seller questions.
Short videos
YouTube Shorts can repurpose clips from longer videos, such as a 30-second answer to “Can I sell my house as is?” They help your channel get discovered and work on other platforms too.
Common mistakes
- Overly salesy videos with no real information
- Using stock footage instead of showing yourself
- Making promises you can’t keep about offers or timelines
- Not linking videos to your website
A simple first month plan
- Week 1: set up or tidy your channel (name, description, links, photo).
- Week 2: record “How selling your house for cash works” and publish it with a full description and chapters.
- Week 3: record “How we calculate a cash offer” and embed it on your homepage or process page.
- Week 4: cut two or three Shorts from those videos and add the channel link to your website footer and schema.
After that, aim for one new video a month, picking the next seller question from your calls.
Turn sales calls into video topics
Every question a seller asks on the phone is a potential video. Keep a running list. If three sellers in a month ask whether they need to clean out the house before closing, that’s your next video, and it’s exactly what other sellers are searching for.
Want YouTube working with your SEO?
Oyoy Inc uses YouTube as part of a full SEO campaign, alongside your website and Google Business Profile. We work with one investor per state, hands-off for you, and only a few states are left. See our SEO services and pricing, or check if your state is open.
FAQ
Do I need expensive equipment?
No. A modern phone, good light and a clip-on mic are enough to start.
How long should videos be?
Two to five minutes works well for most seller questions. Answer the question early.
Will YouTube help my Google rankings?
Videos can rank in Google themselves, and embedding them on your pages can help those pages engage visitors. YouTube is also a common source for AI answers.
Should I show my face?
Yes, if you’re comfortable. Sellers trust a real person far more than a logo.
Can I use YouTube videos on my city pages?
Yes. Embedding a relevant video on each city page adds useful content and shows sellers a real person behind the business.
