Introduction
Hey there! Are you looking to ramp up your real estate investing business this year?
One of the best ways to do that is by generating more high-quality, motivated seller leads.
But how do you go about targeting sellers who are eager to offload their properties? That’s where using the right trigger keywords comes in.
In this comprehensive guide, we’ll break down exactly how you can utilize strategic keywords to attract the best-motivated home sellers to your website or ads.
You’ll learn why these sellers convert at much higher rates, the specific terms you need to target, and tips for optimizing your campaigns and landing pages.
By the end, you’ll have an arsenal of keyword tactics to deploy so you can acquire amazing deals from urgent sellers. Let’s dive in!
Why Target Motivated Sellers?
Before we get into the keyword side of things, it’s important to understand why motivated sellers are so valuable to pursue in the first place:
- Higher conversion rates. Motivated sellers already have an urgency to sell, making them more likely to contact you and convert. Industry stats show conversion rates are 2-4X higher.
- More flexibility. Since motivated sellers want to offload properties quickly, they tend to be more flexible on price, terms, closing dates, etc.
- Quicker sales process. If a seller has a pressing need or situation, they’ll be eager to get things moving so they can sell fast. This speeds up the entire process.
- Better deals. With flexibility on price and eagerness to sell, motivated sellers often translate to big savings for investors. Deals can be 10-20% below market value.
Some common motivated seller scenarios include:
- Facing divorce or probate sale
- Relocating for a new job
- Facing foreclosure
- Inheriting an unwanted property
- Behind on mortgage payments
- And many more urgent situations!
Now, let’s add some flavor to this. Imagine being the knight in shining armor for someone who needs to “sell my house fast” because they are “behind on mortgage” payments or facing a “divorce sale.”
These are not just keywords; they are lifelines for people in urgent situations, and you’re there to save the day.
Choosing the Right Keywords
The key to success is identifying low-competition, high-conversion keywords that attract motivated home sellers to your site. Here are some tips:
- Research long-tail variations like “need to sell my house fast” instead of just “sell my house fast”. The more specific, the better!
- Use location-based keywords like “Sell my California home” to geo-target motivated sellers.
- Optimize for buyer terms too like “Dallas real estate” to capture both audiences.
- Leverage tools like Google’s Keyword Planner to uncover hidden gems.
- Analyze competitors’ ads to see what’s working for other investors.
- Track keyword performance in your ads to double down on what converts.
Taking the time to test and optimize your keyword list will pay big dividends!
Now let’s look at some of the best terms to target…
Must-Use Motivated Seller Keywords
Based on expert research, here are some of the top-performing keywords for finding urgent sellers:
- “sell house fast“
- “need to sell home quickly“
- “must sell my house now“
- “selling inherited property“
- “selling my foreclosed home“
- “behind on mortgage payments“
- “facing divorce and need to sell“
- “relocating to…”
- “as-is home for sale“
- “burdensome rental property“
Other great keywords to consider are related to the property condition like “fixer upper for sale” or “fire damaged house.”
The key is testing a mix of keyword types across financial hardship, life events, property issues, and time constraints.
Here are some more “motivated seller keywords” to target:
- “selling due to repairs“
- “burden of owning“
- “neighborhood decline“
- “high crime area“
- “property taxes too high“
- “home needs work“
- “farm house“
- “cabin“
- “cottage“
- “timeshare“
- “manufactured home“
- “mobile home“
And keywords indicating a desire for a quick sale:
- “quick sale“
- “cash buyers“
- “sell in days“
- “reasonable offers considered“
- “priced to sell fast“
- “bring all offers“
- “make an offer today“
Optimizing Your Website Content
Now that you’ve assembled your target keyword list, it’s time to optimize your site content:
- Use keywords naturally in your page copy, meta descriptions, alt text, etc. Don’t overstuff!
- Craft relevant ad copy tailored to each keyword for SEM campaigns.
- Create designated landing pages that align with the top keyword groups.
- Ensure high quality and relevance so your pages rank well.
- Monitor your Quality Score in AdWords and make optimizations.
Optimize your on-site and paid search content to increase engagement and conversions from motivated sellers.
Analyzing Campaign Performance
Once your campaigns are live, dig into the data to identify optimization opportunities:
- Track keyword conversions to find your best performers.
- Improve low-performing keywords with new ad copy and landing pages.
- Scale up high-converting keywords with more impressions.
- Continually test new ad creative and landing page layouts.
- Watch conversion rates closely to see what content is resonating best with motivated sellers.
With rigorous analysis and testing, you’ll be able to improve conversions from your highest value keywords.
Additional Tips and Takeaways
Here are a few final thoughts to help you master motivated seller keywords:
- Don’t be afraid to try unconventional keywords—tracking and testing provide proof of what works.
- Monitor keyword and industry trends so you can adapt your targeting over time.
- Combine your SEO and paid search strategies for maximum exposure.
- Beyond conversions, watch bounce rate, pages per session, and lead quality.
- This guide just scratches the surface of proven keyword tactics for motivated sellers. Continue testing and optimizing over time.
Conclusion
Targeting the right trigger keywords will attract more eager, urgent sellers to your site and ads.
This translates directly into more high-quality leads, faster deal velocity, and bigger profits from your real estate investing business.
Now that you know how to research and optimize for top-converting terms, you can begin applying these approaches through your ad campaigns, website copy, landing pages, and more.
Keep testing new keyword variations, analyzing the data, and tracking conversion rates. In no time, you’ll be closing bigger bargains with motivated sellers while your competitors miss out!
So what are you waiting for?
Start deploying these keyword strategies and watch the seller leads pour in.
Just imagine all the incredible deals right within your reach thanks to the power of targeted keywords!
Do you need help? – Fill In Our Discovery Form HERE
Further Reading & Learning:
Boost Your Portfolio with SEO for Real Estate Investors: 5 Powerful Strategies to Lead the Market
Mastering the Art of Attracting Motivated Sellers: A Simple Overview
7 Sure Fire Real Estate SEO Strategies To Get Your Website More Traffic.
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