Using SEO To Get Motivated
Kansas Home Seller Leads
Are you a cash house buyer working in Kansas? Do you have enough motivated house seller leads?…Or could you do with more?
Are you buying properties in any or all of these 12 notable locations?
- Olathe
- Kansas City
- Topeka
- Manhattan
- Salina
- Shawnee
- Overland Park
- Johnson County
- Prairie Village
- Leawood
- Lenexa
- Wichita
Get More Kansas Motivated Sellers
Using SEO & Digital Marketing
SEO (search engine optimization) is powerful but also a complicated ‘beast’! – there are supposed to be over 200 factors that Google takes into account when determining where to rank your website.
This is based on what people are searching for & how your website is set up to answer these questions/searches.
The good news, though (yes, that is UK sarcasm) is that they do not officially tell you which factors affect your rankings or how much.
Great!
This is further complicated by Google updating its algorithm many times across the year without warning & without stating what has changed & why.
If you are a ‘We Buy Houses’ company operating in/around Kansas, then the ideal scenario is to employ someone like me to do all this for you – if that is of interest, just head over to the Contact/Discovery Page & get in touch to find out more.
If that is not an option, please read on & I shall try and give you some practical advice & guidance.
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As a real estate agency, you want to focus your search engine optimization in the region you are based.
When searching for a certain service, you will notice that Google first suggests the most popular businesses in the area.
If you are wondering how these businesses get to the top of the list, it’s through local SEO.
You need to focus on keywords and links to climb Google rankings for searches in Kansas.
Keywords That Drive Leads
As a business online, you should know which keywords are specific to your real estate company.
This means which keywords are searched by any home seller in the area to view listings, buy homes online, or sell houses on,line (e.g. We buy houses in Kansas type of companies).
Your website probably contains these keywords already. If you aren’t unaware which keywords are popular, don’t worry; we have your back.
You need to add the name of the city along with the keyword. For example, the following keywords are frequently used by searchers to search for homes either to buy, sell, or sell quickly.
- We buy houses
- Sell my house fast
- Professional home buyers
- Real estate
- Realtor
- Buy homes
- Housebuyers
- Housebuying companies
- Sell home cash
To localize these keywords, all you need to do is change them to:
“Sell House Fast Kansas,”
“Cash for House Kansas”
“Realtor in Kansas City”
“Buy Homes in Kansas City”
“Kansas City Real Estate”
……and so on.
The name of the city can either be before or after the keyword.
Linking
Two forms of links are important for SEO: Internal and External.
Internal links are links within the content that link to your website.
External links are links within your content that link to external websites.
External links should be those with high authority that provide relevant and interesting information to your visitors.
These links are usually incorporated into blogs to boost SEO. Don’t know what a blog is? – Read more here.
SEO and Kansas Motivated Seller Leads
Motivated seller leads can easily be targeted; if appropriately targeted, you’ll sell the home in no time. [Reference – What is a motivated seller]
You need the right approach. When your SEO is good, you can highlight motivated seller leads in featured blogs to sell them much faster.
For each area, you should create a blog post highlighting it, mentioning the area where you operate, and listing its features, among other things.
Once you’ve done this, when someone searches about selling a home in that certain area, your blog post will show up if the blog is written well with the right keywords.
This will drive traffic from interested sellers who want to sell a home in that specific area, increasing the chances of you being contacted for that sale.
As motivated sellers are keener to sell their homes fast, you must take the opportunity to highlight this.
Let sellers know that even if they are on the fence, they may want to act quickly; otherwise, someone else might snatch the offer before them.
However, use caution in this approach. Seeming overly pushy may lead sellers to question your honesty.
Blog posts and pages about a specific area can be found by potential clients when searching online – titles like:
“Need To Sell House Fast Wichita”
“Cash For House Shawnee”
“Sell Home Now Overland Park”
“Sell My House Fast In Shawnee”
Kansas Real Estate SEO Experts
Targeting Motivated Seller Homeowners
Our team of SEO experts has years of experience working in online marketing for real estate agencies.
We can help your real estate investor agency come to the top of searches in specific regions of Kansas, and this is how:
Market Analysis Of Kansas City & Kansas, MO
Before anything, our team runs an online analysis of your area’s current real estate property market (Kansas).
This helps us develop an understanding and pick out your top competitors along with the online marketing strategy they employ.
We look at other companies’ rankings and see what is needed to beat them and for you to be approached for the home seller leads.
Website Audit
Then, we audit your website to see where you stand against your competition. This is a crucial step and can help determine how much work will needed and how long it may take.
Some areas (like Kansas) are very competitive and will take some time to compete (especially with a new website).
After the analysis and audit, we can devise an SEO plan for your website to be implemented. Getting the website in good condition is essential; otherwise, all the work going forward will be compromised.
Basic SEO practices
We start the SEO process by covering the basics. We ensure your website load time is fast and optimized for mobile, and the overall user experience is good. Google considers over 200 ranking factors, so this is very important.
This may result in some basic design changes to ensure your site is simple and clean.
Develop Kansas Focussed Content Aimed At More Listing Leads
The focus then shifts to your content. Website content for your site is developed or revamped to fit the right keywords, including local keywords that attract motivated homeowners. Content is so important! Google loves regular, unique, and engaging content.
If you can master this, they will reward you with traffic and more home seller leads.
Tracking and Tweaking of Your Website
We implement constant tracking of your website and SEO campaign. At the same time, your competitor’s websites are also tracked to ensure that your site remains on track.
SEO is not just about your website; it is also about keeping an eye on the rankings of others around you. What are the other real estate investors in your area doing? What links are they getting? What content are they publishing?
When there is a need to tweak the campaign, our team handles things to ensure the steady flow of traffic to your website is not affected in any way.
In Conclusion:
Here at Oyoy Inc., we have the insights to get your website to exactly where it should be—driving traffic and relevant traffic to help your real estate business grow.
If you are based in Kansas and/or deal with real estate in the Kansas City area, our SEO services could help you acquire more ‘motivated seller leads’ than your KC competition!
Get in touch today!