Oyoy Inc. specializes in the ‘We Buy Houses’ market and uses SEO for our clients to see their websites seen by people looking to sell their houses quickly.
If you are looking for more house sellers, you have come to the right place!
Managing a house-buying company is very time-consuming. It involves assessing properties, making offers, preparing closing agreements, and navigating the complexities of modern real estate.
That is a lot to contend with without worrying about where your next potential seller is coming from.
Building a successful marketing strategy for generating an ongoing stream of leads can be stressful.
SEO is complicated & there are many layers to it, e.g.
Targeting Relevant Keywords
Digital Integration (Website, Social Media)
Content Optimization & Creation
Creative Outreach
On-Site Optimization/Off-Site Optimization
The constant changing of the Google algorithm
And More!
When it comes to finding motivated sellers and converting leads, understanding the benefits of a strong SEO company is essential.
Targeting Distressed Sellers Is The Key
Homeowners who are keen to sell are a vital segment of the target audience.
However, targeting these leads is challenging without the right resources and tactics.
This is where a full-fledged strategy can be a game-changer with the help of a qualified SEO company.
We will gear the campaign toward finding more people wanting to sell their properties. Ideally, those who wish to sell their houses quickly.
This will include using local-based keywords with commercial intent, finding underserved opportunities, and ensuring the campaign continues bringing in leads around the clock.
SEO To Move The Needle
Motivated homeowners are essential for several reasons, one of which concerns cost management.
If you find the right type of leads, they are ready to move forward with the agreement and look for the right offer.
Getting out in front of these stressed house owners makes it possible to seal the deal quickly. Depending on how quickly they need to sell will depend on how many offers they will seek.
Given that, it is vital to be one of the 1st companies they contact to make sure you are in with a shout of being in the mix & may be getting the deal.
SEO is not a quick-fix solution! It takes time, money & effort.
SEO campaigns are noted for being cost-effective while generating a tremendous stream of targeted leads.
The downside of this is that SEO takes time. It is a long game. It is a long-term project.
If you need leads or sellers immediately, you should consider undertaking a Google Adwords campaign.
e.g.,‘we buy homes in Kansas MO’ – ‘sell my house fast Tampa FL’ – ‘cash for my Cleveland OH house ‘ – ‘Toledo property buyers’ – ‘people who buy houses in Cincinnati’ & so on…
This should give you some leads & hopefully deals to keep the business going while SEO works in the background.
The ideal situation is to do both.
As the SEO results kick in, you can reduce your AdWords spend.
While other advertising methods are effective, SEO is essential for any house-buying company’s strategy.
The days of going with nothing more than flyers, banners, and/or radio ads are long in the past.
SEO done correctly can enhance your brand in the market
Targeting sellers in your area is all about building a strong brand.
You are not selling clothes or cooking equipment!
You are buying someone’s biggest asset. In most cases, it is their only home.
The internet, when leveraged effectively, serves as a powerful tool for enhancing brand visibility and recognition. By engaging with your target audience through well-crafted content, social media interactions, and strategic marketing campaigns, you can significantly increase awareness of your brand.
This active online presence not only promotes your products or services but also helps cultivate a sense of trust and authority in your industry. As consumers come across your brand more frequently and find valuable information, they are more likely to perceive you as a credible and reliable source, ultimately leading to stronger customer relationships and loyalty.
Building brand awareness can distinguish your home-buying company from others, including scams and fraudulent operations.
The distressed sellers will recognize your company’s genuine presence in your niche market, or area.
Why is Being on Page #1 So Important?
There is one massive reason why it is SO important!
Most people never get past page one when looking at the results.
So if your website is on page 2 or 3 when someone searches keywords such as:
“Sell my house fast”
“People who buy houses for cash”
“Housebuying companies near me”
“Cash home buyers in my area”
“Home buyers who pay fast cash”
They will never have seen you.
If, however, you are on Page 1 for all of these phrases, they will begin to trust you, even before they have made contact with you.
Many opinions are generally influenced by what appears on Google’s first page for relevant keywords.
With a competent SEO company, targeting specific keywords can help build a strong brand in your area.
SEO is a powerful strategy for attracting high-quality leads that convert swiftly, ensuring your business achieves its growth potential.
‘Commercial Intent’ Keywords Are Essential!
In the end, your primary goal is to increase the number of leads, with the hope of converting them into deals. By utilizing SEO strategies and targeting keywords with commercial intent, you can experience an immediate boost in your lead generation rate.
The keywords that rank well on Google, Bing, and other major search engines will attract motivated sellers who are eager to begin a conversation. Our focus is exclusively on the keywords used by distressed and motivated sellers.
A keyword like “How do I sell my house?” will attract traffic if you rank for it. The problem is that those who search with that phrase are generally ‘fact-finding. ‘ They are looking at their options.
You could waste hours helping them, likely amounting to nothing.
A keyword like “Sell my house fast” will also get traffic if you rank for it – now, these people have some sort of urgency. They are typing this into Google as they need a solution fast.
They have hit a pain point.
This is where you come in.
All the keywords for which we rank your website will be like the latter example.
These methods are commonly utilized by motivated sellers and those selling distressed properties.
These details are crucial for finding seller leads for your business. If you are looking to target distressed sellers, please reach out to us today.
We work with only one client per area, and once a client is established in a location, we do not take on any other clients in that market.
If you’re interested, take a moment to fill out our quick discovery form, and we’ll reach out to you soon. We can’t wait to connect!
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